Anuj Jain, Senior Engineering Manager at Adobe, discusses Profile Cash and its importance in Adobe's real-time customer data platform (CDP). He delves into the CDP's data processing capabilities, the application of AI and ML algorithms for marketing, and onsite personalization. He also presents an optimized solution using Aerospike database for low latency, high capacity, and cost savings. The results show significant improvements in latency, cost savings, and miss rates.